{"name":"Marketing Pack Leaders","short_name":"Marketing Pack Leaders","theme_color":"#ffffff","start_url":"/","display":"standalone","background_color":"#fff","description":"<p>Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction.</p>\n<p><strong>Marketing Pack Leaders</strong> is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by <strong>Josh Porter</strong>, founder of <em>Thunderwolf Consulting</em>, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution.</p>\n<p>Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works.</p>\n<p>Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks:</p>\n<ul>\n<li>\n<p>How to bridge the gap between product management, marketing, and sales</p>\n</li>\n<li>\n<p>Frameworks for turning complex AI capabilities into clear customer value</p>\n</li>\n<li>\n<p>Lessons from real-world launches and brand transformations</p>\n</li>\n<li>\n<p>The evolving role of PMM in AI-driven companies</p>\n</li>\n<li>\n<p>Storytelling strategies that connect human emotion to intelligent technology</p>\n</li>\n</ul>\n<p>You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market.</p>\n<p>Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win.</p>\n<p>🎧 Subscribe to <strong>Marketing Pack Leaders</strong> on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.</p>","icons":[{"src":"https://deow9bq0xqvbj.cloudfront.net/image-logo/19805730/TWC_ApplePodcast_Thumbnail_300x300.png","sizes":"300x300","type":"image/png"}]}